Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.


Now, as more and more brands find their ads popping up next to toxic content like fake news  sites or offensive YouTube videos, JPMorgan has limited its display ads to about 5,000 websites it has preapproved, said Kristin Lemkau, the bank’s chief marketing officer. Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet, she said. An impression is generally counted each time an ad is shown.