I must admit I was curious to see reports that Google is interested in blocking (at least some) online adverts. After all, Google is a company which predominantly makes money out of advertising. One shouldn’t therefore, expect to see them blocking their own ads.
Yet the rise of malvertising and over-aggressive tracking of website users has made many privacy and security-savvy users run an ad blocker alongside their browsers. These third-party ad blockers typically block Google’s largely inoffensive ads alongside the more irritating and downright malicious ads that are typically encountered online.