Why the Layover Is the New Vacation

Wired: “Courtesy of Icelandair, travelers on their way to mainland Europe can spend an extended stopover in Iceland for up to a week at no extra charge. It’s a clever strategy: When visitors realize the country is great, they tell, tweet, and Snap their friends, who get jealous and then spend real money on real (though still pretty cheap) tickets straight there. And now other airlines are doing the same.”

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